The Store No 8 Project Archer utilized the concept of a Back to School shopping trip to delve into the future possibilities of AR in-store shopping with Head Mounted Displays (HMDs) like HoloLens 2 and Magic Leap 2. We pioneered an industry-leading in-store testing program, conducting over 250 qualitative tests across crucial areas such as in-store navigation, shelf filtering, product searching, and AR-based in-store experiential advertisements.

Our collaboration with Stationary Merchants from Walmart and Newell - Elmers Squishies culminated in an innovative AR marketing experience within the store environment. This groundbreaking initiative was showcased at CES 2024 within the Walmart booth, highlighting our forward-thinking approach to retail technology.

In partnership with Citi Innovation Lab, 8ninths produced this proof of concept envisioning XR as disruptive technology to change financial trading workflow. This was selected project for the Microsoft Holographic Academy, which I participated as a graduate team. I was responsible of UX ideation and 3D visualization, in collaboration with developers and a creative director.

Proof of Concept envisioning XR application for Retail vertical by enhancing planogram, analytics, and interaction. I was responsible for developing and optimizing content and shaders for Windows Mixed Reality and Google Daydream platform.

Proof of Concept of XR for automotive dealership experience that enable guests to customize with different accessory options and depict different life styles through showcasing the automotive in various environments. I was responsible for leading interactive content development and custom shaders for Windows Mixed Reality platform on HoloLens.

Proof of Concept envisioning XR application for engineering design. I was responsible for content development (modeling, rigging, animation) and custom shaders for Windows Mixed Reality platform on HoloLens.