Mobile AR & Virtual Try-On

See It On You AR

As the Product Manager, I partnered with cross-function teams to enable new augmented reality capability to Target's guest-facing experience portfolio. My role was to lead the development from proof of concept prototyping to operationalizing content production, and being the voice of product to communicate between business, engineering and content production teams. The See It On You - Sunglasses AR experience is enabled on Android, iOS and mobile web platforms.

As the Lead Tech Owner, I partnered with cross-function teams to enable new augmented reality capability to Target's guest-facing experience portfolio. My role was to lead the development from proof of concept prototyping to operationalizing content production, and being the technical liaison between product, production, engineering, and product design teams. The See It On You - Face Masks AR experience is enabled on Android, iOS and mobile web platforms.

Christmas Trees

As the CGI Lead Tech Product Owner, I led the proof of concept prototype on mobile AR and on web, and finalized the content technical specification for scalable production plan with Target Merchants and 3D production team. With close collaboration with art production, UI, and engineering teams, Target enabled See It In Your Space - Christmas Mobile AR experience on Android, iOS, mobile and desktop Web. In 2020, new dynamic lighting and viewers are implemented to enhance the visual quality.