Face Masks AR - See It On You (2020)

As the Lead Tech Owner, I partnered with cross-function teams to enable new augmented reality capability to Target's guest-facing experience portfolio. My role was to lead the development from proof of concept prototyping to operationalizing content production, and being the technical liaison between product, production, engineering, and product design teams. The See It On You - Face Masks AR experience is enabled on Android, iOS and mobile web platforms.